MY PROJECTS
1. Devorm
Branding & Layout
2024
DeVorm is a Dutch furniture company committed to sustainability with its line of PET felt products that help people function throughout the day with a more pleasant experience. This project reimagines their mission as an opportunity to create welcoming library spaces that educate and foster community connection through an approachable brand refresh across print and digital platforms.
2. Camp Lief
Branding & Identity Systems
2025
Camp Lief is a three-week phone detox summer camp designed to support teen mental health by fostering real-world connections as an alternative to the isolation of online dependence. Through visuals centered on community and empowerment, paired with messaging rooted in mindfulness and shared experience, Camp Lief reimagines how teens can build identity and connection offline.
3. Clue Me
UI/UX Design
2025
Clue Me is a social skills app that helps Autistic adults navigate unspoken social norms through interactive lessons, AI-powered chat practice, and guided journaling. By addressing everyday challenges like decoding cues and managing anxiety, it empowers users to build confidence and connect more comfortably in social and professional settings.
4. Pop Corn
Editorial
2025
This annual editorial
celebrates the intersection of food, culture, and memory through one humble ingredient, corn, as a familiar presence. Popcorn invites readers to look more closely at an ordinary ingredient and uncover the histories, memories, and cultural meanings layered within it.
5. Pandemic Zine
Print Publication
2024
This zine reflects on my lived experience during the Covid-19 pandemic and was donated to the City Library’s zine collection, where it sits alongside others as part of a collective record of that time. Framed as a cardboard box, it invites readers to “open the box of memories” to uncover the hidden stories within. When opened, personal artifacts inside reveal the hobbies, lessons, and perspectives that continue to shape my creative practice.
6. Leafcutter Ant Infographic
Motion Graphic
2025
This animated infographic explores the scientific significance of leafcutter ants through narrative-driven motion design by reframing facts as a story.
© ERIN PHIM 2026